At Seventy Financial Planning we believe in the principles of fairness, ethical business practices and the knowledge that we can truly help you live the life you choose.

Seventy was born from these principles and from the realisation that client-focused fully independent financial planning is a much more powerful model for clients than the traditional one-size-fits-all approach. We therefore never push people towards products. Instead we’re led by your needs and hopes. Our approach, when combined with next-gen technology means we can develop a plan for anyone.

Our beginnings

Seventy began – as things often do – with a seemingly inconsequential decision. Our founder, Chris Riley, had recently graduated and was considering his next steps. Chris took a job working for a major financial institution – it wasn’t a long term decision, but it was a good idea to earn a wage for a few months while deliberating his future. Months became years. Years during which Chris worked for some of the major high-street banks and earned his financial planning qualifications. These are the positive consequences of that inconsequential choice. Working for the big names in the industry gave Chris the insight to do something different – he chose to become fully independent, and really help his clients.

Why ‘Seventy’?

The name Seventy Financial Planning also comes from this time. Becoming independent also means becoming self-employed – it’s a big life decision. Used to giving clients expert advice, Chris now needed to heed his own words. Like investment, big decisions are not without risk.

Chris knew he could never be 100% certain of this decision. He visualised this as 30% of uncertainty and a natural fear of failure, of change. The remaining 70% convinced him to act. Hence the “seventy” in Seventy Financial Planning. The name is a reminder that our clients have their own hopes, desires and fears about the future.

We designed our Seventy Financial Planning code-of-ethics to put the customer first. We make it about you, your needs, and your hopes for the future. We’ll never place our needs above yours. We will be transparent about our fees. We will use clear, jargon free language and communicate promptly. And we will seek your views about your experience so we can continuously improve our service.

Yorkshire based, UK wide.

Chris naturally established Seventy Financial Planning in his home county of Yorkshire. After setting out his stall in the historic spa town of Harrogate, Chris got to work putting his principles into practice. Seventy have enjoyed much success over the years, driven by great outcomes for clients, which leads to great word of mouth. They continue to expand, having recently opened their second office in the seaside town of Southport. Although they enjoy a strong regional reputation, they continue to work with clients from all parts of the United Kingdom – something that’s become easier and easier thanks to improvements in technology and people’s familiarity with video-calling.

Our primary function is helping our clients through financial decisions with sound, ethical and independent advice. We have built a fantastic team of qualified, experienced and committed people, with access to the best tools of our trade.

We designed our Seventy Financial Planning code-of-ethics to put the customer first. We make it about you, your needs, and your hopes for the future. We’ll never place our needs above yours. We will be transparent about our fees. We will use clear, jargon free language and communicate promptly. And we will seek your views about your experience so we can continuously improve our service.